Internal language, also known as business jargon, that you use in your office is frequently foreign to your callers and customers. In addition, business buzz words generally don't appeal to customers who want plain speak about solutions to their problems. Business jargon and buzz words inside your organization often create a language barrier with your customers that needn't exist. Clues that indicate that a word is business jargon is if the word is not in the dictionary or it is an acronym.
To address this issue identifying phrases and plan language substitutes for your customers that replaces language that is unique to your organization is a good idea. Finding simpler words or phrases that are more common or specific may help fight the language gap. In addition, omitting or spelling out acronyms is important for those who are not familiar with your industry. If eliminating the jargon is not an option, explaining the word, giving examples and using graphics are other ideas for communicating effectively with your customers.
Here at Dexcomm, we feel it is important to use these strategies to help reduce barriers to communication with our callers and clients. Using a few of these techniques will lead to better understanding with your clients and build more trust.
