WHO KNOWS?
It is rare when a complete stranger can tell you what something is worth to you. I would find it hard to believe someone had any clue what they were talking about if they approached me and started appraising my life, possessions, relationships, future, etc.
YOU… DON’T… KNOW… ME
It’s the same in business. You, and only you, can determine what each current customer experience is worth to you and your business. What is the average longevity of a client? What is the average revenue each client brings in each year that they remain loyal to you? How much does it cost to acquire a new customer? How much does it cost when you lose a customer? How much is it costing to retain your customers through 24/7 support and customer service?
THINK ABOUT IT!
These are questions you need to ask yourself when considering partnering with an answering service or any third-party vendor, for that matter. For the sake of keeping the discussion simple, how much would an inbound phone call that cost you $5 need to make, revenue-wise, on a newly captured client or booked job, to be considered a worthwhile investment? $50? $100? $1,000?
ONLY YOU KNOW
Only you know, and I would highly encourage you to look into it before you reach out to a partnering service who will simply talk about cost versus profit. Go out and find yourself a “Profit Center” instead of a “Cost Center” and the decision becomes more about the quality of the relationship than simply who is selling the cheapest service.
How much is a call worth to you?
